Saturday, January 31, 2015

DBS' letter of unfulfilled promise

The turnover of DBS' relationship managers (RM) must be giving the bank a bit of a headache. Each time someone leaves a job like this, it has to introduce the replacement to its customers. 
      I get a letter every few months to inform me that I will be having a new RM and a promise that he "will be in touch with you soon".   I know this will not happen as I have received many such letters in my years as a customer. To date I have not been contacted by any of the new kids on the block.
       I do not know the reason for the lapse but I would like to assume that it is because I no longer use the bank for my financial and investment matters.
So, if there is no business to be done, why bother?
       I guess it is really a practical approach.  Just cut off those who are happy keeping their money with the bank and only need service occasionally.
       If that's the case, it should refrain from routinely sending out these letters on the assumption that the RMs would fulfil its promise of getting in touch!!!

1 comment:

  1. RMs turnover at banks is stuff of legends. Doesn't matter whether it is Florida, HKG or SIN. And when they are assigned to you they are only interested in pushing the product of the month.