My friend Wendy has been a DBS Bank customer for more than 30 years. You can consider her one of the bank's loyal clients.
Soon after she started work, she got for herself the bank's Classic Visa credit card. Later it was changed to a Gold card and she has been using it since.
Last month, the bank sent out a letter to all its customers who have its DBS Affinity/Charge Gold Visa/Mastercard credit cards, informing them of their impending closure.
Its September 28 letter did not give a reason for the closure. It simply said that it will be closing the credit card programme on December 1 and that any supplementary card tagged to the principal card will also be closed.
Wendy was understandably upset because she felt that the bank should have offered her another card as she had been a long-time customer and that was the least it could have done.
Instead, it asked that she apply for another DBS/POSB card that is "most in tune with your lifestyle".
By the way, Wendy is a Treasures customer, so one would have expected the bank to offer her another card without her asking for it.
Instead, she had to call up her relationship manager who subsequently visited her to get her to fill up an application form for a new card. This is really unnecessary "service" which the bank could have easily circumvented.